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Evolution Slimming Ltd

Thursday 12 December 2013

Survey: 7 Of 10 Americans Will Resolve To Lose Weight In The New Year - Even Though Most Have Failed In Previous Attempts

Majority put a clear diet plan, personalized coaching and more food choices on their wish lists for weight loss success

PR Newswire



NEW YORKDec. 12, 2013 /PRNewswire/ -- If losing weight is on your wish list this holiday season, you're in good company.  According to a new survey conducted by USamp of more than 1,000 U.S. adults, and released today by The Dukan Diet, 70 percent of Americans say they will make losing weight a New Year resolution for 2014 – and nearly as many (69%) say they have failed in previous diet attempts.

In the survey, 7 out of 10 Americans say having personalized coaching would help them be more successful in losing weight.  Those who have been unsuccessful in keeping a previous weight loss resolution also cite a clear diet plan to follow (62%) and a wider range of food choices (40%) among their biggest must-haves for 2014.
According to internationally recognized nutrition adviser and author, Jacqueline B. Marcus, MS, RDN, LD, CNS, FADA, FAND, "New Year dieters often aim too high and don't see results fast enough, or they feel hungry and tired and don't exercise. They get bored with their food choices and are puzzled where to turn for support – either nutritional or emotional. To be successful with your weight loss resolutions, it's critical to have a proven game plan with realistic goals, foods and beverages you're excited to eat and drink, and a lifeline – a coaching resource to keep you on track, especially when motivation wanes."
Among the survey's findings:
  • Nearly 80 percent (79%) of surveyed U.S. adults say they typically gain weight during the holidays
  • Weight loss is a goal for high number of U.S. men and women –76 percent of men and 87 percent of women said they would like to lose weight in the New Year
  • Nearly 75 percent (72%) of U.S. adults have previously made weight loss a New Year resolution
  • 70 percent of those who say they failed in previous pursuit of New Year weight loss goals abandoned their resolutions by March
"While there isn't one strategy that fits all, The Dukan Diet is a good example of a clear plan that helps dieters set a True Weight goal, make changes in eating habits with a foundation of more than 100 food choices and use a personalized coaching resource that is always available," said Marcus....
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