A team of researchers has found that DietBet, a web-based commercial weight loss program that pairs financial incentives with social influence, delivers significant weight losses.
Lead researcher, Tricia Leahey from the Miriam Hospital Weight Control and Diabetes Research Center, sought to examine weight losses associated with the social gaming website and contributing factors to gauge the success of such web-based programs.
On Dietbet.com, players join a game to lose weight while betting money on themselves. Players all have four weeks to lose four percent of their starting weight. At the end of week four, all players who have lost at least four percent of their initial body weight are deemed "winners" and split the pool of money collected at the start of the game.
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