When it comes to successful long term weight loss, changing the way you think about food is the key
We’ve all fallen into the diet trap – started a weight loss plan full of optimism and a few weeks later it goes to pot. In fact, an estimated three million women fell off the New Year diet wagon by early February, with a recent study showing the average dieter gives up only having lost 5-7lb.
So why is it so hard to see our resolution through? According to Harley Street behavioural expert Sandra Roycroft-Davis, founder of ThinkingSlimmer.com , the odds are stacked against us.
A quarter of us give up because strict regimes leave us moody and desperate for sugar, while at least half throw in the towel when we simply run out of willpower.
Miserable weather makes it harder because we turn to comfort foods and have less motivation to exercise.
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