The Federal Trade Commission announced on Jan. 7 an initiative to stop national marketers from using deceptive advertising claims for fad weight-loss products. The Better Business Bureau of Acadiana is informing consumers the FTC took aim at four national marketers of products ranging from food additives and skin creams to dietary supplements, resulting in a $34 million penalty.
The initiative is part of the FTC’s “ongoing effort to stop misleading claims for products promoting easy weight loss and slimmer bodies.” One marketer claimed consumers could “sprinkle, eat and lose weight” with their product. However, the FTC charged marketers deceived consumers with unfounded weight-loss claims and misleading endorsements. In another case involving the marketer of the hormone hCG, the FTC barred deceptive future claims that liquid homeopathic hCG drops would “cause consumers to rapidly lose substantial weight.”
The Better Business Bureau has reviewed and challenged several hCG-related claims nationwide. When possibly questionable, unclear or confusing advertising is noted, the advertiser is contacted and requested to substantiate or modify the claims that are being made, and to voluntarily comply wit......
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