More than two in five (44 per cent) people in the East Midlands admit they are trying to lose weight, but just over a quarter (27 per cent) will give up their diet within three days, according to new research from Bupa.
Three in ten people in the East Midlands (29 per cent) admit to thinking about losing weight at least once day. In fact, they are so eager to lose weight that two in five (41 per cent) said they would give up alcohol and one in five (19 per cent) would even give up sex if it meant they could be their ideal weight.
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